Oriflame
India enhances brand portfolio, Signs Huma Qureshi as Brand Ambassador, Colour
Cosmetics
~ Unveils professional color cosmetics range - ‘The ONE’ ~
15th October 2014, New Delhi: Direct
Selling major, Oriflame India, today unveiled a scintillating and exuberant
addition to the Oriflame family, and welcomed the stunning Bollywood
diva, Huma Qureshi as the face for the brand’s color cosmetic
range- The ONE.
The range of cosmetics, inspired by the successful and
contemporary woman, is set to be the reason for every woman’s delight.
The evening rendezvous witnessed a
dazzling fashion show characterized by flair and panache, where renowned models
like Sonalika Sahay, Noyonika Chatterjee, Donna Masih, Anchal Oberoi
and Krishna Somani amongst others, walked the ramp along with the
show-stopper Huma Qureshi, who launched the new range amidst much fanfare at
the Residence of the Ambassador of Sweden.
The evening also saw an intriguing, magnificent
performance by Fusion Angels who redefined
aerial performances and left the audience spellbound.
The enjoyable evening unveiled
under the headship of Mr. Niklas Frisk, Vice President & Head of South
Asia and MD, Oriflame India, who asserted “At Oriflame, this year has been
filled with numerous significant developments; from our entry in the hair color
segment to the upcoming launch of wellness supplements - from opening world
class offices to constantly renovating on our current product portfolio. Today
with addition of Huma Qureshi in Oriflame family and launch of The ONE range,
we are confident to take the momentum of growth forward. Huma personifies the
strength and values of a contemporary Indian woman which reflects with our
brand values. ”
Known for her phenomenal portrayals in movies such as
Gangs of Wasseypur and Dedh Ishqiya, Huma Qureshi, has been signed to promote Oriflame’s
color cosmetics range.
Talking about
association with Huma Qureshi, Mr. Mirek
Kopriva, Regional Marketing Director South Asia, Oriflame, said, “At Oriflame, we believe challenging and
re-defining standards with our endeavors. With Huma, we connect to the
quintessential beauty that resides in all Indian women. The association further
strengthens our determination to provide products that are made especially for the
Indian skin.”